WELCOME TO SPARSH BEHAVIOUR LAB
About SBL
Sparsh Behavioural Lab (SBL) is India’s first dedicated Behavioural Insights Unit (BIU) focused on death & end-of-life care. Using evidence-based methods, we tackle deep-seated stigmas, caregiver burnout, and communication challenges—not just to reimagine care, but to reshape how Indian society thinks about death itself.
Our Five Strategic Pillars
Research & Testing:
We conduct empirical research and field trials to uncover behavioral insights and test interventions.
Training Program Design & Capacity Building:
Design training modules and workshops for healthcare providers, caregivers and community. This pillar also serves as a live lab for Ashoka University students—offering internships,
thesis projects, and experiential learning.
Public Awareness & Dialogue:
Multilingual podcast series to spark open conversations about death and palliative care, dispelling myths and empowering decision-making.
Policy Advocacy & Systemic Integration:
We collaborate with policymakers to integrate behavioral insights into national and state-level health policies—making palliative care a core part of India’s healthcare systems.
Ecosystem Engagement:
Partner with palliative care providers, NGOs,academic institutions, and governments to scale behavioral interventions through workshops, forums, and collaborative initiatives.
Our Partner
Watch SBL’s inauguration
Join the movement
We invite NGOs, researchers, and academic institutions to collaborate with us in building a compassionate ecosystem for end-of-life care.